Digital Transformation Journey 3: Digital Platform for Artists & Their Art

Success Story Exquisite Art Exabytes Livette Dikalenko


Digital Transformation Journey 3: Digital Platforms for Artists & Their Art

More than a pretty ‘hang’ on your wall, life is not long enough for art.

Exquisite Art houses artists from Central Asia, Europe, and the region. Despite not being an artist, Livette Dikalenko’s (CEO of Exquisite Art) love for art and creativity drew her into a business associated with the arts. She saw an opportunity to have a digital transformation in her industry. She wanted to create a digital platform for artists to sell their art quickly. She hopes that through this online platform, art can be made accessible to all artists and buyers. 

It is a fantastic feat how Exquisite Art grew from 1 artist and five paintings in 2017 to housing over 40 artists with more than 200 paintings.

Tell us more about your brand story.

My Company name and life in Singapore inspired me to have my own business.

When I came to Singapore from Kazakhstan, I came across many galleries with different kinds of artists and artworks. After doing my research, I decided to bring in something different. I want Exquisite Art to represent artists from Central Asia, Europe and the region. My online gallery offers paintings and sculptures for different needs and occasions. I also have artworks suitable for businesses such as commercial buildings, commercial real estate, offices and homes. 

Please share the unique challenge when you first started.

I know freelance artists who can create beautiful paintings but do not know how to sell them. My challenge is to create a website structure and plan product details to make it convenient for both sides, sellers and buyers.

Success Story Exquisite Art Exabytes Livette Dikalenko

“Never give up; someone will refuse, another one will accept.”

— Livette Dikalenko, CEO of Exquisite Art

How did you overcome it?

I did my research online and offline and asked everyone how they would like to see it on a website – how to make it attractive, easy and convenient for payment.

What motivated you to go digital?

Exquisite Art at Tatinis Art Show 2019 Finland

Art has always been a massive part of my life, and whenever I come across beautiful artwork, I post it online and hope it will find a home.

A website displays all information about the product It is also convenient to place orders, to find out other product options and its full details. Through the website, buyers can learn more about the artists, their origin, and the meaning behind each artwork.

How has digital transformation helped you gain success?

Exquisite Art at Bank Art Fair 2019 Singapore

It helps to connect artists, buyers and sellers all around the world. Most importantly, I can receive inquiries beyond Singapore and across the region.

Please share your positive experience with Exabytes. 

They host my website; it works fast and well, and I have not received complaints from anyone. They have had a positive experience with the website.

Digitalization transforms all areas of business functions and is the way forward to remain competitive and relevant. And the beauty of moving towards digital is the ability to go beyond your geographical region. This is how Livette Dikalenko can close the distance between artists and buyers.

The success of Exabytes is built on the success of the clients it serves. “Success” connotes several meanings to everyone. What we hope to achieve through these stories that make up “OurStartupJourney” is to inspire aspiring entrepreneurs, business owners, and individuals to pursue their big ideas regardless of obstacles and challenges. If you have what it takes to write your story, we are here to take it further.

Were you wondering how we can help you with your startup journey or seeking to digitalize your business? Please speak to us today.

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